Sheldon Jason Burnett is a Toronto business executive who serves as Analytics Associates Group president and is committed to helping clients attain results in areas such as logistics and market strategy. With a partnership-based model, Sheldon J. Burnett delivers solutions that embrace a global mindset and deliver strategic pathways for businesses of all sizes to expand.
One of the most challenging aspects of running a small business is scaling it up into a larger enterprise. Charting a growth trajectory begins with boosting market penetration, a risk-averse strategy that involves selling larger quantities of the items already produce to more consumers. This extends beyond familiar markets as new customers in different demographic and geographical contexts are introduced to the brand.
Product development accompanies this expansion effort, as new items are tested and launched that meet the specific needs of various categories of consumer. New products entail a significant amount of risk, however. Maintaining the current product pipeline, inventory, and order flow is required to be sure that the newer offering can capably add to or supplant the old product.
Beyond organic growth, there are integrative growth strategies to consider. Often undertaken in tandem with financing partners and venture investors, these help jumpstart a company through mergers and acquisitions, and bring it to economies of scale and a higher level of market penetration.
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